Why You Should Learn Digital Marketing and Job Opportunities

Nowadays you must have heard a lot of words about digital marketing. So, in today’s post, we are going to learn about digital marketing. What is digital marketing, What are the job opportunities in digital marketing, and Why you should learn digital marketing as a career? If you want to make a career in digital marketing then this post is very important for you. So first of all let’s talk about what is digital marketing.

What is Digital Marketing?

Digital marketing is a technique to promote our service and product through online channels. Online channels can be social media platforms, search engines, and all others that are present over the internet. Digital Marketing is further categorized into two parts: Organic and Inorganic. Nowadays the main question is why should I choose Digital marketing as a career and what type of opportunities.

So, let’s start with what kind of job you can get in digital marketing. The scope of digital marketing has expanded a lot. Every company wants to do their work online and that’s why most companies hire candidates who can work online. So if you want to learn digital marketing then there are a lot of choices that what you want to do like you want to do your start-up or you want to work as an expert. If you want to make a career in engineering then you need a degree but if you wish to make your career in digital marketing then you don’t need any type of degree you need only some quality expertise and technical knowledge.

Job Opportunities in the Digital Marketing Field:

1. Digital Marketing Manager
2. Social Media Marketing Specialist
3. Content Manager
4. Search Engine Marketer
5. Web Designer
6. SEO Executive
7. Campaign Manager

Read This: What are the Digital Marketing Strategies For Beginners

1) Digital Marketing Manager: The main role of the Digital Marketing Manager is to prepare and maintain digital marketing material. They do their branding by creating web banner ads, Emails, and websites for the company. Digital marketing creates marketing campaigns for the Internet and digital technology, which are delivered to the public through mobile phones and social media. A Digital Marketing Manager’s average salary in India is 7.2 Lakhs per year which is a good amount for a beginner who starts their journey as a Digital Marketer. So you can learn digital marketing and make a career as a Digital marketing manager.

2) Social Media Marketing Specialist: The main job of a Social Media Marketing Manager is to handle and manage the social media accounts of your company or organization. To keep your company ahead on social media, an advertising campaign for the company’s product or service is run. Along with this, they share photos and information related to the promotion of the company on social media. SMM is a type of digital marketing. The starting salary of a Social Media Marketing Specialist is 4.2 Lakhs to 10.5 Lakhs per year in India. So you can learn digital marketing and make a career as a Social Media Marketing Specialist.

3) Content Manager: A content manager is very important in any company because the products and services of any company are marketed through its content. Clients read the content written by him. Content generates leads, leads generate sales and sales generate revenue. A content manager plans strategies for effective digital marketing. The Content Manager’s salary in India is 7 Lakhs per year. So you can learn digital marketing and make a career as a Content Manager in Digital Marketing.

4) Search Engine Marketer: The key role of a Search Engine Marketer is to run the company’s website on the first page through the search engine and fulfil the company’s sales target in a very short time. He is also responsible for collecting and analyzing data which helps to achieve maximum Return on Investment (ROI). The starting salary of SEM is 4.2 Lakh per year. So you can learn digital marketing and make a career as a Search Engine Marketer.

5) Web Designer: A web designer one is who uses creativity and software engineering/programming skills to design and build or improve a website. They understand user experience and they can build user-friendly websites that are easy to understand. They can maintain website appearance by enforcing content standards. The starting salary of a Web Designer is 3.5 Lakhs to 5.0 Lakhs per year in India. So you can learn digital marketing and make a career as a Web Designer.

6) SEO Executive:

As an SEO executive or specialist, you will identify how to increase the number of visitors to a website, and apart from this, the SEO executive works on how to rank a website on the higher-ranking search engine page. The average starting salary for SEO in India is 2-3 Lakhs per year (25k per month) and if you have experience then the average salary for SEO is 10-12 lack per year. So you can learn digital marketing and make a career as a SEO executive or specialist.

7) Campaign Manager:

A campaign manager is responsible for how to generate leads how to increase the number of leads and how to improve lead quality because leads generate sales and sales generate revenue for the company or organization. The average salary of a campaign manager in India is 6.2 Lakhs per year (51.7K Per month). So you can learn digital marketing and make a career as a campaign manager.

So, as you have read the above post you know that many career opportunities in Digital Marketing and I have mentioned only some job opportunities related to Digital Marketing.