What is Digital Marketing? It’s Scope and Growth for Career & Business Purpose?

Digital Marketing is marketing where we can promote our product and services through online channels and platforms such as Search Engine (Google, Bing, and Baidu), Social Media Channels (Facebook, Instagram, Youtube, Twitter, Pinterest, and Linkedin) Browser and Smartphones.

And also we can say it is an electronic medium where any business may grow to new heights. Digital marketing can be explored beyond the limits. Actually, It is a reliable idea to improve the services & products of any company for its reach to the customers. It is a faithful platform to promote the businesses & branding of any particular product. Any company may target a large number of audiences through digital marketing.

The use of the internet is mainstream. It booms the speed of employment in peripherals & the mobile telecom market. It helps to expand the digital channels simultaneously for each segment. Asian nations have developed digital advertising as the main source of information for social media, science, transactions, or purchases.

Scope and Growth:

Most the industries are taking advantage of promoting their businesses and digital promoting has become a significant & first choice for transferral business.

According to current market statistics, the growth rate of digital marketing is becoming up to 30% in Indian & Asian Digital Markets. The usage of digital marketing has reached more than 5 hundred million as counted lastly in 2018.

As you can observe the things related to the digital world that India & other Asian countries have the largest presence on Facebook. Digital promoting made impressive growth as online portals, all social media channels & sources. Digital Marketing is growing with rapid speed beyond the imagination for Example Affiliate marketing, Pay Per Click (PPC), Content Marketing, Search Engine Optimization (SEO), Social Media Optimization (SMO), Email Marketing, etc.

If we discuss the scope of the Digital Field, we will find that it has ultimate growth for business purposes and for career purposes also. It has an unbelievable and wide vision for the opportunities for the candidates who want to make their career in Digital Marketing.

This industry is booming worldwide day by day. According to a study, approx. More than lakhs of jobs were offered in the last 3 years. India’s no. Job portal Naukri.com recorded a tremendous number of jobs for Digital Marketing only.

Even superpower America also generated more than thousands of jobs in Digital Marketing. The plus point of this advanced & latest technology is that more than 90% of top employers prefer certification criteria for hiring employees. So as a result, certification becomes more important & it highly rewarded the certified candidates in the form of good placement.

Advantages of Digital Marketing in Career:

1) More Job Opportunities:

Digital Marketing has diversity in its technology. It’s a milestone for businesses, industries & brands to spread their reach all over the world. So is the plus point of this technology that the number of jobs is creating day by day & never-ending opportunities because of its wider approach to current and upcoming ventures.

2) Stretchability:

You may grow as a high-level marketer. It has wide scope where you can sharpen your skills, may enhance your tools knowledge, and keep the level up by learning in deep.

3) Certification:

It is considered that certification plays an important role to get a new job in the field of Digital, so it is suggested to take admission in any reputed institution of Digital Marketing to get certified for a good job.

4) Handsome Higher Package:

This technology takes you to jump to a higher-paid salary in your job. According to a survey, the Highest salary range from Rs 5 lakhs to Rs 15 lakhs in India up to the managerial position of Digital Marketing.

DigiAM Institute of Advanced Digital Marketing is just one of the best alternatives for you; we offer you the facility for this course at a reasonable price.

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