How to do Keyword Research for SEO | Types of Keywords

Keyword research is the process of search and analysis finding terms that people enter into search engines with the goal of using that data for a specific purpose mostly for search engine optimization (SEO) or general marketing. In simple words, Keywords are important words/concepts found in your research question.

TYPES OF KEYWORDS:

1. Short tail Keyword: short-tail keywords are short keywords that are made up of three words or less. Sometimes it is called the head keyword. short-tail keywords target a broad audience. Short-tail keywords have a big amount of search volume but are also highly competitive.
2. Long-tail Keyword: long-tail keyword prepared of more than 3 words. They are usually much more different than short-tail keywords. Long-tail keywords target different audiences and it is easier to rank in search engines.
3. Product Keyword: Product keywords are those keywords that explain and describe your product. It is great for use on your site and a great starting point for creating targeted content.
4. Geo-Targeting Keyword: Geo-target keywords are focused on the location. To use geo-targeting keywords you can easily target a specific neighborhood, city, state, or even country. This is especially useful for smaller local businesses where you want to attract the most relevant customers, the local customers in front of your store.
5. LSI Keyword: LSI (Latent Semantic Indexing) keywords are those keywords that are related to the main keyword and are seen as semantically relevant. They help and support your content and gave it more context for both the search engine and your users.

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WHY KEYWORD RESEARCH IS IMPORTANT FOR SEO:

Keyword research is finding the first step of any SEO campaign. By researching and selecting the most suitable target keywords, you create the opportunity to rank well in search engines for that specific topic. keyword research helps you to better understand your target audience.

KEYWORD RESEARCH TOOL:

1. Google keyword planner
2. Keyword finder
3. SEMrush
4. Keyword.io
5. AHREF

HOW TO DO KEYWORD RESEARCH:

The manageable goal of keyword research is to find out what your target audience is searching for and what it will take to actually rank for those keywords.

Keyword research is done based on the following factor:

1. Search volume
2. Competition
3. Relevancy
4. Commercial intent

1- SEARCH VOLUME:

• Search volume is the average monthly searches made for a particular word or term.
• The best-targeting keywords will help to bring more traffic and high search volume to your website.
• Search volume may also have seasonality factors for seasonal and Trending keywords.

2- COMPETITION:

• It is one of the important keyword metrics when doing keyword research.
• High search volume and lower competition keyword is the ideal competition to prefer.

3- RELEVANCY:

• Keyword applicability to derive quality traffic to your website.
• Always prefer the keyword relevant to your content (even though it doesn’t have a high search volume)

4- COMMERCIAL INTENT:

• These keywords are more specific and often result in a high conversion rate.
• For example, commercial intent keywords like “buy laptop” have low search volume but it shows that the person is ready to make a purchase.
• Some of the commercial keywords like; discount, coupons, deal, buy, and shipping.

HOW TO CHOOSE THE RIGHT KEYWORDS FOR YOUR WEBSITE:

1- Google Keyword Planner: One of the best tips for choosing the right keywords is to know where to begin your research.

Google Keyword Planner tool is a free tool. You can access it with the Google Ads platform. But don’t create a PPC ad. It is very simple to use, create your account use the planner, and enter a key phrase.

2- Refine Your Keywords with LSI: Google uses LSI to produce related results through context. In other words, the search engine tries to understand what you mean along with your keywords.

3- Understand the Keyword Type: There are three types of keywords.

• Head keyword
• Body keyword
• Longtail keyword

4- Analyze the Result: Search intent helps to identify what keywords to select based on why people search. They’re divided into three categories:

• Navigational – the user must find another web page
• Informational – researching a topic
• Commercial – desire to make a purchase

5- Link With The Landing Page: You need to better understand your landing pages to link with your keyword selection otherwise they won’t work.

Keep your landing page in mind when choosing keywords, not only will Google rank your page higher, but an optimized landing page will act as the starting point for a sale or lead.