Future Growth and Scope of Digital Marketing in India

Are you also having questions related to digital marketing, its scope, growth future, and career in your mind? Then you are at the right place, this article is just for you. Before, studying about scope, career, growth, and future in India we should know

 What is Digital Marketing?

Digital marketing is a technique of purchasing and selling goods and services over the internet. These days everyone has smartphones and easy access to data. In simple words, digital marketing is a technique to reach virtual clients or customers through E-mail, blogs, social sites or banners, and advertisements.

As we know that digital marketing has become a very important part of our life it is advantageous to learn about its future, growth, scope, and career in India. If we look into history we can clearly see that there is a time when customers used radio, it is the era of radio marketing and advertisement.

Then television came and it gave birth to visual advertisement but now this is the internet era which gave birth to a new technology that is called digital. All the goods products and services came over the internet which is called Digital Marketing. Following are the points that are covered in this article to get detailed information about its scope and future in India.

Future of Digital Marketing in India:

In the last few years, we have witnessed tremendous growth in the Digital Marketing sector, which proves it has a bright future and growth in India. Our future generations will be accustomed to getting everything online with a single click. Growth of the digital marketing in the past few years itself shows its scope in India.

It opens new career options in India. There are so many digital agencies and digital channels for digital marketing in India. These agencies and channels are the main reason behind the growth of digital marketing in India. This growth shows a safe and bright future of it in India. The main reasons behind its growth of it are the following:

1. Day By Day Market Structure Change:

Our traditional market structure is based on door-to-door service or mock publicity. If we have to get something then we have to present them physically but now with the help of this digital technology, everything is available with a single click.  We can take the example of Starbucks which got a massive profit during covid-19 just because of its digital marketing. They started its drive-thru and home delivery.

2. Digital is the New Norm:

Everyone in all India now prefers digital marketing over any other technique like a banner, pamphlet, or newspaper advertisement. It offers so many options for marketing with minimum cost and minimum manpower.

3. Initiatives Taken by The Government:

When the whole world is opting for this latest technology then our government also took so many steps to get benefits from it. Our government has launched the program “Digital India” to transform the whole of India digitally. Now all the things and services which are available in metro cities are now easily available in any small town or village. There are so many projects under the “Digital India” program.

4. Economical:

Compared to all other channels of marketing, digital marketing is the most affordable channel for the marketing of a product or service. These are the talks of the old days when one has to spend lakhs or thousands. On print media e.g banners, pamphlets, or newspaper ads. Various digital channels make it so simple. By creating an ad on Facebook you have to pay a minimum amount and it will be seen worldwide.

5. Rate of engagement so high:

Nowadays people each and everyone is using the internet. It’s possible because of the easy availability of cheap data packs. So people needed quality content that is not only entertaining but also worthy to watch. So, this makes it the responsibility of digital creators to make entertaining and useful content.

Read This Article: Growth of E-Commerce In India and Why E-commerce Popular in India?

Growth of Digital Marketing in India:

Growth of the digital marketing in India in the last few years itself shows its future and scope in India. The Revolution of digital marketing gave birth to so many marketing agencies. These agencies are the main reason behind the growth of digital marketing. Now we will discuss the career and future of Digital Marketing in 2025.

After having a good certified degree or diploma in Digital marketing one can have the below-mentioned career options:

1. Digital Marketing Manager
2. SEO Specialist
3. SEO Marketer
4. Social Media Marketer
5. Content Writer
6. Data Analyst
7. E-Mail Marketer

1. Digital Marketing Manager: A digital marketing manager’s role is to plan, develop, implement, and manage all the digital activities of the company. The annual salary of a digital marketing manager is on average 2.8 LPA to 12 LPA. This salary varies up to the experience of the person.

2. SEO Specialist: An SEO specialist person’s job is to analyze, implement, change, and suggest changes to the website so that website could be optimized in search engines. He also implements keyword research strategies and maintains performance reports. The annual salary of SEO specialists lies between 1.5LPA to 5LPA. In the last few years, there is a boom in career opportunities in the SEO sector.

3. SEO Marketer: As an SEO marketer, there are so many career options if you have done your SEO course from a certified institute you have a bright future ahead. The annual salary of an SEO marketer could be between 2LPA to 8LPA.

4. Data Analyst: A data analyst or a web analyst is also part of the digital marketing team. The main responsibilities of a data analyst are to manage the data, data analysis, data integration, look after the web projects, and web server security. The salary range of these professionals is between 2LPS to 6LPA.

5. Content Marketer: A content marketer represents the whole team. The Job of the content marketer is to manage the content created by his team that aims to engage its audience. The annual salary of a content creator could be between 2LPZ to 8LPA.

6. E-Mail Marketer: The role of an E-mail marketer is to create marketing strategies through e-mail to promote their product, services, or their pages. The annual salary of an e-mail marketer is 2.5 LPA to 8 LPA. A person having experience with 5 LPA.

7. Social Media Marketer: The job of a social media marketer is to work on social media platforms. After this digital revolution, social media marketing profile has opened new career options in the digital marketing world.  People are spending more than 50% of their time on social media platforms so this career option has a bright future in the coming years. The annual salary of a social media marketer could be between 3 LPS to 8 LPS.

This is not the end there are so many other career options that have so much scope in the future. Other options are there like:

• To be a professional blogger
• Start your own freelancing services
• Start your own company
• Become a professional you-tuber and many more.

Conclusion:

After reading the whole article you came to know that this digital platform has become very popular in the whole world. In the last three years during this pandemic and lockdown, everyone got to know the importance of the digital world. Any company or small business can reach its customers at any time.

These digital platforms and social media platforms are the best and easy ways to reach their customers. That’s why in the last few years so many organizations have shifted to digital technology. The future, growth, and scope of digital marketing are completely dependent upon the data revolution and mobile applications.

As per a survey, almost 50% of people spent their most of time on Social media. This growth in the digital world opens so many options for freelancing work or working from home option. This growth shows a bright future for India in the next few years. I hope now you are completely aware of the growth, scope, and career opportunities in digital technology in the future.