What is the Scope and Career in Digital Marketing in India

Scope and Career in Digital Marketing:

The scope and career opportunities in digital marketing in India are immense due to the country’s growing digital economy. As more and more Indian consumers go online, businesses of all sizes are increasing their investments in digital marketing to reach and engage with their target audience.

Here are some of the key factors contributing to the growth of digital marketing in India:

• Increasing internet penetration: With over 700 million internet users, India is one of the largest online markets in the world. This provides a vast audience for businesses to target through digital marketing.
• Rising smartphone usage: India has the second-largest smartphone market globally, with over 450 million smartphone users. This has led to the emergence of new platforms such as mobile apps and mobile advertising, creating new opportunities for digital marketers.
• Government initiatives: The Indian government has launched various initiatives such as Digital India, Make in India, and Startup India to promote digital transformation and entrepreneurship in the country. These initiatives have boosted the digital economy, creating more job opportunities in digital marketing.
• E-commerce boom: The growth of e-commerce in India has created a huge demand for digital marketing professionals who can help businesses attract and retain customers online.

As a result of these factors, the career prospects in digital marketing in India are bright. Some of the most in-demand roles in the field include digital marketing managers, social media specialists, SEO analysts, content marketers, and PPC specialists. Additionally, there is a growing trend of freelancing and entrepreneurship in digital marketing, offering more flexibility and autonomy for professionals in the industry.

Digital Marketing is another name for Internet Marketing the promotion of products and services exploitation of digital platforms to attach to a target immense audience. Digital platforms are going to be, social media, search engines, websites, and email.

What does a Digital Marketer do?

These are the most awaited questions asked by people about what we do as Internet marketers, so here is the answer.

For those of you who are beginners and it’s not very clear to you what is digital marketing, what do I have to do as a digital marketer, for example, should I do Instagram marketing or should I do Facebook marketing? This is not understandable to most people.

So the job of an Internet marketer from the beginning up to the end is to drive traffic, grab the eye of the individual bring them and show them the merchandise and build sales.

Who should require digital marketing?

This is another question that is asked by most folks. While thinking about the digital marketing career paths, it’s natural one is confused about which digital marketing career fits right for them. Or that niche fits you the additional. Well, the beauty of digital marketing is that it solves the problem for everyone.

For example, one who loves social media, and who likes to go continue to exist on social media, will prefer social media marketing. Or if you are someone who has an interest in coding you can easily become a web developer.

There are so many options available for people to work in a creative field. If you have an analytical mind you can become a data analyst.

Since digital marketing drastically gained popularity, it has had a dynamic view. Right now every business seeker whether the business is B2B, B2C, or B2E everyone wants a digital marketer for increasing their brand value to attract a massive targeted audience, bring them, show them the product, and make more sales.

Read This Article:  Scope and Opportunities in Digital Marketing

Who is eligible for Digital Marketing?

There is no need to get a degree to enter the digital marketing field. In simple complete, graduating in any course above 50% or getting graduation from a marketing institute is more effective to enter the marketing field.

After Covid-19 there is a huge scope for Internet Marketing:

As I already said the scope of digital marketing has robustly increased in India after covid -19. Digital promoting firms are likely to grow rapidly and move ahead fastly due to the prominence of mobile broadcasting as the default channel of consumption.

Right now every B2B, B2C, and B2E firm, small organization, and large organizations demand digital promoters to enhance their brand quality reach valuable customers and show them the product and make sales. Every firm wants maximum production, huge sales, and maintaining brand quality in the long run for better growth, competition, and survival, demand for these digital marketing experts in this field has continuously increased that’s why the need for digital marketers increases day by day in India.

In India digital media, share the maximum time on mobile, as it is the default channel of consumption. According to reports, it jumped to 76% in FY21 from 45% in FY19, growing at a combined annual growth rate of 45% to $1.9 billion.

In-country the total number of web users drastically rises from 795.18 million at the close of December 2020 to 825.30 million at the close of March 2021, recording a quarterly growth rate of 3.79 percent, and the numbers are predicted to grow to over 970 million users by 2025.

Why do we choose Digital Marketing as a Career?

Companies whether small or big, whether it’s MNCs or Direct Selling companies in all sectors are focusing on developing a robust online appearance. As digital marketing lets them reach a broad audience, generate more revenue, and scale their business further.

And for that purpose, they need an Internet marketer. As the growth of digital marketing careers is very high and emerging, that’s why so many people are going for a career in digital marketing.

Here we give the top 5 reasons to choose digital marketing as a career:

• High in demand
• Higher professional growth
• Getting superior pay
• Technical and creative field
• Easy to start a career

• High in Demand: The marketing atmosphere around the world for digital is a sector that spread very fast. Tools and strategies that are leading 2 years or even 3 years ago are not anymore. Most evolving online platforms take different shapes, changing their shapes, tools, and techniques day by day. With each shift, the company also adjusts its marketing. This progress cycle creates a great need for digital marketing skills. According to a report by marketing hiring trends, around 68.5% of companies were going to hire more marketers. There is one more report which also claims that there is a significant gap between the demand and supply of digital marketing professionals. It means the companies are mad to enlist digital marketers.
• High Professional Growth: The atmosphere of digital marketing has not been explored yet. New eras, verticals, roles, and specializations are being regularly created. This means that you can start from scratch, take digital marketing certifications and explore yourself as a professional and gain more experience in this sphere. You can become a content marketing specialist, SEO expert, digital media manager, or many other roles.
• Getting Superior Pay: As I mentioned earlier there is a huge requirement for digital marketing professionals. Because of the high demand, the pay scale for digital marketing roles is also high. In whatever skill you are an expert because of your expertise you can better roles in an organization which can help you to enhance your salary. The average salary of a digital marketing manager is 5 to 7 lakhs per annum whereas a senior digital marketing manager’s salary ranges from 7 lakhs to 10 lakhs per annum, and has over 5-9 years of experience in India.
• Technical and Creative Field: Anyone who has a creative and technical mind, who knows unique digital marketing tactics, who knows how to write a catchy title to gain PPC (pay-per-click). That kind of person who has unique thinking is more likely required for this field. This field is very wide and it has a variety of sections that requires a unique skill set.
  For example, social media marketer knows how to run a great promotional campaign to attract a targeted audience; the content writer knows how to write a perfect blog that solves the problem of targeted users.
• Easy to Start a Career: If you want to become a doctor you’ll have to get a degree in MBBS, and if you wish to become an engineer you’ll need a degree in engineering. Or if you have different goals remember always to need a degree to enter a range of fields.

But here in digital marketing. Anyone should be entered this field whether they have a degree or not. This field is for everybody whether the person could be a beginner, intermediate, or newcomer if the person is aware of the fundamental of digital promoting techniques and know how to use the tools, that person grows drastically in this field. To complete the graduation in any course and get enter this field.

Jobs role in Digital Marketing:

Here are some prominent roles in the field of digital marketing and their authority.

• Digital Media Managers: The main role of digital media managers is to maintain or build the online presence of the company or Brand, promoting marketing campaigns via online platforms like social media platforms like YouTube, Facebook, LinkedIn, and Instagram, and even through digital advertising.
• Pay Per Click Managers (PPC): The main role of PPC managers is to check how many times the ad is to be clicked so that an advertiser pays fees each time one of its ads is clicked. It also monitors budgets and keeps an eye on search platform accounts.
• SEO/SEM Specialist: SEO/SEM is an online marketing technique that helps you to bring your website to the top in search engine results for a particular keyword. It increases the visibility on search engines and gets more traffic to your website.
• The major difference between SEO/SEM is that SEO concentrates on optimizing a website to get traffic through an organic search result whereas SEM aiming at to get traffic and visibility through both organic and paid search results.
• Content Strategist: Content contriver covers a broad spectrum however, it is a strategic selling approach, centered on making and distributing valuable, relevant, and consistent content to draw in and retain a clearly outlined target market.
• Social Media Marketers: Social media marketing is a new form of online promotion i.e. promoting brands, products, services, and content over social media to increase website traffic, get followers, engage the followers to build sales, and generate leads in the market.

Highest Paying Digital Marketing jobs in India:

• Digital Marketing Manager Rs. 5,00,000 – Rs. 12,00,000
• Social Media Marketing Manager Rs. 3,00,000 – Rs. 12,00,000
• SEO Manager Rs. 3,00,000 – Rs. 12,00,000
• SEO Specialist Rs. 2,20,000 – Rs. 8,00,000
• Web Designer & Developer Rs. 3,00,000 – Rs. 10,00,000
• Content Writer Rs. 2,00,000 – Rs. 6,00,000
• Social Media Specialists Rs. 2,20,000 – Rs. 10,00,000
• Pay Per Click Analyst Rs. 2,50,000 – Rs. 6,00,000
• Email Marketing Specialist Rs. 2,00,000 – Rs. 5,00,000

Digital Marketing jobs in Bareilly:

As I already said that branches of digital marketing spread very vigorously in every city in India. The atmosphere of Bareilly also changes into a digital atmosphere. People also gain awareness about digital India.

People now know there is no need to stand in long queues for deposits/withdrawals to check the account status. All these are possible by clicking the mouse a few times. It replaces the conventional way of banking. The market uses bank transactions through the internet is known as the marketing of internet banking. People know that India will progress only when India is digital.

As there are so many job vacancies for digital marketing in Bareilly. Right now when you search at naukri.com, you find 50 Lacks+ jobs available in digital marketing. I will share the screenshot for your convenience that it is not based on my taste but based on what exists.

Conclusion:

There is a huge number of careers available in digital marketing. So you must see in yourself and think about what you are at best then opt for the best suitable career in which you see yourself on top and grow gradually in a suitable field. And if you are curious to see yourself as a growing digital marketer in this field.